If you're like me and go to the supermarket with a very persuasive devil on your shoulder, you may be interested in research currently published in the Public Library of Science's journal. The study of almost 500 Australian shoppers at an online food store used a computer program to offer healthy alternatives when fatty foods were placed in the basket. Many of these shoppers opted for the alternative, and reduced the saturated fat content of their baskets by 10% compared to the control group. Interestingly, there was no significant difference in the price of food purchased between the two groups.
The findings raise the possibility of extending the program for use beyond dietary fat reduction:
Investigator Dr Bruce Neal said: "It could provide advice about salt intake or advice to consumers with specific disease states such as diabetes, high blood pressure or high cholesterol."
Read the article in full at PLoS Clinical Trials